Ville Ylläsjärvi Timeline

Product, boards, growth, and AI leadership.

A chronological view of the experience behind Herman Foundry: customer operations, industrial design, Nokia product leadership, Haltian and Thingsee founder roles, board work, IoT growth, and current AI venture building.

Lapland HotelsBMW DesignworksNokiaHaltian OyThingseeHerman Foundry
1999-2005

Lapland Hotels

Hospitality and customer operations

Worked across reception, sales, trainee, and hotel management substitution roles. Early grounding in service, customer experience, and operational reality.

2006

BMW Group DesignworksUSA

Industrial designer, intern

Worked in the Singapore design studio on conceptual design, building the design foundation that later shaped product and experience leadership.

2007

Kaltio Design

Industrial designer

Freelance conceptual design work before moving fully into product and portfolio leadership.

2007-2012

Nokia

Product and portfolio leadership

Joined Nokia's first Category Management Graduate Program, worked across Beijing, Copenhagen, London, Espoo, and Oulu, and moved through product maker, product planner, portfolio planning, Smart Devices MeeGo, Nokia 603, and Nokia CTO product leadership roles.

Products and programs included Nokia 1202, Nokia 7020, Nokia 603, global smartphone planning, new category concepting, product propositions, software and OS feature definition, accessories, positioning, and go-to-market direction.

2012-2025

Haltian Oy

Co-founder: product, design, and new business

Co-founded and scaled Haltian from an early hardware-focused team into a global IoT company. Built real products, shipped at scale, and shaped new business across product management, design, marketing, and growth.

Haltian grew from zero to 100+ people and €19M revenue, with work spanning Oura, Thingsee, industrial IoT, and global customer programs.

2012-2018

Haltian Oy

Member of the Board

Served over six years on the company board while Haltian transformed from a design house into a company preparing for growth stage.

2014-2025

Thingsee

Founder, Head of Product: Internet of Things

Built Thingsee from an IoT pioneer brand into a robust and scalable IoT data delivery platform for large-scale deployments around the world.

Thingsee made it faster and easier to build Internet of Things solutions at a fraction of the traditional cost.

2015-2018

Thingsee Oy

Member of the Board

Served on the Thingsee board during the company's early product, market, and platform development years.

2018-2019

Haltian Oy

Head of Marketing, CMO

Led Haltian and Thingsee marketing through a high-development period: renewed websites and CMS, moved toward content marketing, planned marketing automation, implemented HubSpot, ran 20+ events, and hired the team.

Reported outcomes included an 8x increase in lead volume, 10x IoT revenue growth, millions of views, and product development services becoming fully booked.

2019-2023

Haltian Oy

Haltian IoT Asset Tracking business and product

Oversaw solution creation for Haltian HITS, bringing a scalable asset tracking product toward market introduction.

2019-2024

Haltian Oy

Strategic accounts

Led and grew strategic customer accounts during Haltian's IoT growth period.

Grew strategic accounts to €5M+ revenue while working across customer needs, product direction, delivery priorities, and growth opportunities.

2023-2025

Haltian Oy

Head of Design and Customer Experience

Led design and customer experience across the late Haltian period, managing the development of end-to-end customer experience and connecting strategic accounts, product reality, delivery quality, and customer outcomes.

This role strengthened the bridge between product leadership, growth, service delivery, and customer value creation.

2025-present

Herman Foundry

Building what's next

Exploring what one person can build when AI removes traditional scaling constraints. Focus areas include AI product development, content automation, agentic systems, growth engineering, and multi-agent architectures.

Why this matters for AI leadership

Industrial design foundation from BMW Group DesignworksUSA.
Nokia product leadership across global phones, portfolio planning, MeeGo, Nokia 603, and CTO product work.
Co-founder of Haltian Oy, scaled from early hardware team to global IoT company.
Board member experience at Haltian Oy and Thingsee Oy.
Thingsee founder and head of product, from IoT pioneer brand to scalable data delivery platform.
Marketing and growth leadership with 8x lead growth and 10x IoT revenue growth reported during CMO period.
Strategic account leadership at Haltian Oy, growing accounts to €5M+ revenue.
Head of Design and Customer Experience at Haltian Oy, leading design and managing development of end-to-end customer experience.
Current AI venture builder focused on AI products, agents, content systems, and growth infrastructure.