The AI Opportunity Map / New business
Revenue the company could not offer before: new services, new customers, new models. These are 10 proven AI use cases for new business in established companies, each with the value it creates and the metric that shows whether it works. Quick places to start: rapid testing of new offers.
Turns the know-how your experts apply in projects into a self-service or assisted digital offer, such as an assessment, a planner, or a diagnostic.
ValueRevenue that does not scale with consultant hours, and a way to serve smaller customers profitably.
Aggregated, anonymised insights from the data your business already generates, offered to customers, partners, or the industry.
ValueA new revenue line from an existing asset, and a stronger position as the reference in your market.
An upgraded tier where AI adds analysis, benchmarks, or recommendations on top of the service customers already buy.
ValueHigher revenue per customer from the existing base, without acquiring new customers.
Uses AI to automate the parts of your service that made small customers unprofitable, such as onboarding, reporting, and routine advice.
ValueAccess to a segment you could not serve before, with economics that work at a lower price point.
Uses monitoring and prediction to sell outcomes, such as uptime, availability, or savings, instead of hours or units.
ValueDifferentiated contracts, longer customer relationships, and pricing tied to the value delivered.
Matches customers with the right partners, suppliers, or providers in your ecosystem based on needs, capacity, and fit.
ValueCommission or platform revenue, and an ecosystem that becomes harder for competitors to replicate.
Builds landing pages, demos, and simulated customer conversations to test demand for a new offer before building it.
ValueFewer expensive bets on offers nobody buys; more options explored for the same budget.
Localises sales material, support, and onboarding for a new market quickly, with native-speaker review of what customers see first.
ValueA faster, cheaper way to test a new market before hiring a local team.
Generates tailored versions of a product or service, such as itineraries, training plans, reports, or designs, for each customer within defined rules.
ValueA premium, personal offer that previously required expert time for every customer.
Packages an internal AI tool that works well, such as a quality checker or planner, for use by peers or adjacent industries.
ValueRevenue from an internal capability, and proof that your company leads in its field.
Next step
Rate these opportunities for your own business in the AI Value Canvas, or explore the other functions.